Written by David Lowrey, Owner of Stress Free Property Management
Most landlords or Brandon Property Management companies put up their ads for an available rental on the Internet and wait for the phones to ring. STOP…there is a better way! The problem with answering your phone is often you find yourself answering the same basic questions over and over again. This is mentally draining and a big waste of time. It took me many years to figure out a better way. Now I set up a funnel system as a Brandon property manager.
First off, I try and make my rental ads far more descriptive and include a detailed YouTube Video of the rental. My website has my qualifying criteria and is referenced in each ad.
The phone number is given in the ad, but I request them to email or text me instead, because I can answer far more quickly. This allows me to shoot them standard answers and details, without getting involved in a lengthy conversation of the application process, their life story, or why something bad on their credit, is not such a big deal after all. This is the hidden gem of my funnel system.
We still respond 7 days a week to prospective tenants but were able to get people answers or provide direction, while sidestepping time consuming conversations with prospects that haven’t even seen the property.